It became so much easier for people to create their own music and build an audience even if they are not under any music labels. This is something that is not possible to happen way back when the internet and streaming platforms are not that utilized yet. There are now a lot of talented artists who were discovered thanks to SoundCloud. Some of them are Lil Tecca, Jack Harlow, and NLE Choppa.
One of the most excellent musicians who is now climbing to the top of the musical ladder is The Kid LAROI. This SoundCloud rapper, 16 years old, continues to put out great music that sets him apart from the rest of the artists with a similar genre as him.
This famous SoundCloud rapper, who is now 16 years old, was born in Charlton Howard and was raised in the Sydney, Australia area. During an interview with a popular podcast for musicians No Jumper, The Kid LAROI said that he grew up with a lot of R&B and rap artists playing in their home. Some of the artists that he mentioned wereTupac, Erykah Badu, The Fugees, and Kanye West.
At the age of 10, The Kid LAROI started making music using his mother's iPhone, which he would later post for his friends and family to see. As he grew up, he began to take music more seriously and was offered by a local producer who was based in Sydney with free studio time by the age of 12. His mother was always in support of his music career and is still ready to help him reach a more extensive audience base.
True enough, rap music is an international genre. Still, a significant majority of rap artists come from the United States. Similarly, the United Kingdom has also built up its rap scene with many Koreans and Japanese dabbling in the said genre. The international rappers who start to become successful admit that their inspirations were American rappers.
As a sign of respect to Australia's rap scene, Laroi mentioned that it was infrequent for the people in his country to listen to rap music while he was growing up. This is why the few people who were looking to rap music back then were mainly listening to American rappers. But things are different nowadays as rap music has now become the new pop. His profile is getting more Soundcloud plays than ever before.
Because Laroi has an Australian nationality, he was considered as a unique and unexpected talent. Listening to his songs will not even give you a single hint that he is not an Australian. There is also no mark of his Aussie accent in all of his songs. As a matter of fact, a lot of comments on his song called Let Her Go expressed his listeners' shock after discovering that he was an Australian after he released a video explaining his song's lyrics.
In the said video, he explained that he decided to mask his accent because his songs would not sound authentic if he did not. And because he grew up listening to American rappers, he felt the most natural thing for him was to have his music sound the same as he used to listen to.
In 2019, Laroi signed a contract under Columbia Records by Lil Bibby. But after Lil Bibby's death, Laroi was mentored by Juice WRLD, his fellow rapper. Laroi had been a fan of Juice ever since he first met the artist in 2018. Later on, Laroi was invited as Juice's supporting act on the Australian leg 2018 and 20019 tours.
In terms of music, Laroi and Juice WRLD hold similar styles. Both of them have a melodramatic rap style that was loved by their fans. And since Juice's passing, his followers hoped for Laroi to continue his legacy and continue to create the same music style that the late rapper once did.
Laroi's SoundCloud page offers a lot of unofficially released songs. Yet, his Spotify page only provides four songs in an official discography. Besides, only one of the four songs were released in December 2019. But despite a minimal selection of songs, Laroi has more than 3 million monthly listeners on Spotify.
The young artist's most famous song was called Diva. It features another rising rapper Lil Tecca. The song garnered 24 million streams since it has been released in the late part of January this year. The song and its music video, directed by Cole Bennett, were released on the same day. Also, Diva was not the only Laroi's song that Bennett directed the music video. In December 2019, Laroi and Bennett had their first collaboration for the song Let Her Go. Furthermore, the latest music that he released was entitled Addison Rae, named after the famous TikTok personality.
The Kidd LAROI is undoubtedly going to be at the top of the music ladder. This is because he has the talent to create quality music. Besides, he has a unique background as well as a close connection to the business. On top of that, Laroi's catchy tune has the elements of the recently departed Juice WRLD's styles. This reminds hip hop fanatics of the late rap icon, making them feel as if someone will continue the icon's legacy.
Also, The Kid LAROI has become close with artists like Lil Skies, Lil Tecca, and Lil Mosey, who he was able to collaborate and create friendships with.
The Kid LAROI also had two music videos directed by Bennett, a collaboration that proven to launch careers. With all these factors in the palm of his hands, Laroi will surely take the hip hop scene by storm, the same thing that his mentor once did three years ago.
Date: May 21, 2020 / Categories: Getting Discovered, / Author: E O
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