SoundCloud is undeniably one of the largest music streaming platforms nowadays.
It became popular due to the unique content that it caters to its audiences. SoundCloud also allows users to share their music and connect with other artists directly. Apart from music tracks, SoundCloud also offers raw demos, podcasts, and many other audios. This music streaming and sharing platform started in 2007 and has grown into the most extensive music platform that caters to more than 175 million monthly users worldwide.
SoundCloud lets anyone become artists. However, it is not easy for every artist to get loyal audiences, let alone attract their attention. It is unfortunate to think that some people exert so much effort in making their music only to get a few plays. Fortunately, there are some simple and basic ways that you could gain plays for your SoundCloud tracks organically.
If you think that you are doing everything you can to make your efforts pay off. However, if you are exerting efforts for a while now, but to no avail, then maybe you are doing things the wrong way.
SoundCloud already offers share buttons. Yet, one thing is noticeable, only a few people make use of these share buttons.
Not everyone will take the time to search for your profile on SoundCloud. Instead, you have to spoonfeed them. Make use of social media like Facebook, Twitter, and Instagram to share your SoundCloud links to your prospective audiences. This will allow them to easily find you on the platform in just a single click.
Facebook has been the most significant social platform ever since it was first launched. Apart from that, it is also an excellent tool for sharing various content as it can reach a vast array of audiences. Sharing your links using Facebook will surely bring a positive impact to your streams. The same idea goes to using Twitter to promote your music. Besides, you can also join some Facebook groups to advertise your music. Also, do not forget to add positive captions that are related to what you are sharing.
Furthermore, while Instagram does not allow anyone to share links on the platform, you can still use it to promote your music. For instance, you can post a screenshot of your SoundCloud tracklist on your Instagram story to let people know about it.
Never push your cover art and description into the bottom of your priorities. Album arts are a crucial part of your SoundCloud music. They convey your music to people even before they actually hear your songs. However, some artists who are new to SoundCloud do not take cover artworks seriously. Some artists use the photo editing tool PicsArt to create their cover art instead of using more professional tools. It seems as if some artists forget that their cover art represents their music even before it gets heard by their audience. So, if your music has a poorly created album art, you might lose your listeners also before they play a single song.
A lot of audiences will listen to your songs because they found your cover art attention-grabbing. For this reason, creative, high-quality artwork is a must.
As stated, your description is a clean slate that allows you to be as creative as you want. You can use the description area to tell your audience the story of your song. You can also add in the description who your collaborators are. Give them the credits that they deserve by linking their profiles in the report.
A waveform is another thing that people do not take seriously. A waveform is the graphical representation of your amplitude’s pattern in the time domain.
SoundCloud lets its users comment on the song they are listening to, and these comments are publicly shown while the song is playing. Most of the time, artists leave this part to their listeners. However, this is the part when you can communicate with your audience. Use the waveform so you could interact with your fans by answering their questions and explaining your song’s concept.
When uploading your songs, always make sure that you are using the right and relevant tags to your songs. This will help you target your audience better, thus giving you more chances to increase your plays. Also, always add the genre and mood of your song on your tags. SoundCloud uses a particular algorithm that prioritizes recommendations for its listeners. So, if you use true beacons, your music will be much more discoverable.
Also, you should subsequently add several sub-genres and mood relevant to your primary genre. This step will allow you to quickly describe the atmosphere of your songs.
Making your profile and your music easy to find must be your next priority after making good music. Every time that you will release a new album or song compilation, makes sure to create a playlist that will show up under your Albums section. This will make it easier for your listeners to find a particular song and add them to their collection.
Increasing your SoundCloud plays does not happen overnight. You need to exert effort and time before you reach your desired number of audiences. Also, you must pay attention to the various methods above to help you have a wider reach. Recording a good song is not enough. You also need to put effort into the promotional aspect so you can push your music to the top.
Date: May 14, 2020 / Categories: Marketing, / Author: E O
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