SoundCloud had introduced new features that will make it easy for music creators to market their SoundCloud music. The first one is the new community profile pages that allow listeners to interact easily with curators and other music fans with the same taste in music. Among the available community profile pages are the following:
These pages work the same way as other profile pages on SoundCloud, and they aim to bring together both listeners, curators, and music creators. The new handcrafted playlists that will be described in the next section will be placed in the appropriate community.
Aside from this new feature, SoundCloud also introduced new curated playlists as much- needed additions to existing ones like “Fresh Pressed” and “SoundCloud Weekly.” The new curated playlists include:
Meet Drippin’. Updated daily, you can now be in the know about who is next in tomorrow’s rap scene, today. 💧 https://t.co/oudgDfMZ7p pic.twitter.com/n7SY8Z3AvQ
— SoundCloud (@SoundCloud) March 27, 2019
SoundCloud employed the help of some of the trusted professionals in the music industry. This includes music journalist and critic Philip Sherburne, former Pitchfork editor-in-chief Mark Richardson, and music journalists David Turner and Sowmya Krishnamurthy.
Did you know that more than one million creators get featured across SoundCloud playlists? With our new handcrafted playlists, more opportunities for you to be heard and brought to the forefront are officially here ⚠️ https://t.co/Onf2fTMVnj pic.twitter.com/ZyxkK67m5C
— Creators on SoundCloud (@creatorsonsc) March 27, 2019
The new SoundCloud playlists allow listeners to discover new music easily and conveniently. More importantly, these playlists give SoundCloud music creators the opportunity to be featured and grow their SoundCloud profiles.
The community profile pages and the curated playlists were introduced after the news that SoundCloud hired Anthony Gabriele, Apple Music’s former subscription marketing head, as its senior vice president for subscription and marketing.
These cool features, along with the new leadership, are seen as part of SoundCloud’s strategy in turning its 175 million users into paying subscribers through SoundCloud Go and SoundCloud Go+ plans.
Date: April 4, 2019 / Categories: Marketing, / Author: Rich Drees
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