Distributing their music is one thing for every musician. However, this step is no enough. It is also important that you cultivate your audience and manage your brand across various platforms. And when it comes to building an audience base brand, there are two platforms that you can use– YouTube and SoundCloud. In this article, we are going to examine which of the two is better as well as what tools for promotion they provide.

SoundCloud provides you with the benefit of having an extensive community of artists who share similar ideas with you. Through this platform, you can get insights from other artists, collaborate, and connect with a vast community of creative artists. SoundCloud is known as a platform by musicians and musicians. For this reason, it would be very beneficial to use this 

SoundCloud and YouTube for Music Promotion

Before you can successfully market your brand on any platform, the first thing you need to do is to come up with a thorough SoundCloud Plays marketing plan. Identify who your target audience is. In addition, you have to set your goals and identify your overall brand. Once you have successfully done these all, it will be so much easier for you to find out which platform will allow you to achieve the goals you have set. 

SoundCloud

SoundCloud is a music-sharing platform that is dedicated not only to popular musicians and huge music labels but also for those who are looking for a way to make people know their music’s existence. 

You can utilize the connection you have built-in order to increase your following and fan engagement. SoundCloud makes it easier for you to connect with your audience in a more personal manner. Needless to say, SoundCloud provides a social media-like experience that allows you to grow your number of audiences in a fast way. In addition, this platform is also focused on engagement and collaboration which is perfect if your goal is to connect with other people.

In addition, you should also consider whether your music will benefit from having a music video or not. Of course, it is much cheaper and easier to creaSoundCloud rather than creating a whole music video. This is especially true if you are planning to release an entire album because it does not make sense to put more budget on creating multiple music videos. And if your allotted budget does not allow you to come up with a music video, then you should not force to have one. Because that you allocate budget for a music video. You see, this is all about what works and what does not work for your personal branding. The soundtrack and upload it on ut if you have enough budget and your brand is about visuals, then it makes platform if you want to connect with other musicians. 

YouTube

YouTube is the second largest search engine after Google, its mother company. Ever since it was first launched, this video-sharing platform became the home for different videos about different topics. Major record labels even release music videos on this platform because it allows them to reach a more massive number of audiences. 

Of course, it is a universal knowledge that YouTube is not solely dedicated to music and music promotion. Still, this is a great platform if your brand is more focused on the visual route for branding. YouTube is one of the tech giants in the industry and has a huge number of audiences. For this reason, it is a great promotional platform for those who are looking for greater exposure. In addition, audiences on YouTube are more diverse. Meaning, your music will be exposed to people other than just music fans. Similar to SoundCloud, YouTube allows you to send a direct message to other creators for wider reach. 

In addition, YouTube also allows you to capitalize on your effort when it comes to SEO. Search Engine Optimization or SEO is the process of utilizing relevant keywords in order to get a higher ranking on the search engine. Think of what your target audience will search for when finding a song and then let that be your guide in coming up with a title. And since YouTube is more of a video-sharing platform, it is a great platform for promoting your music video. Create a good music video and upload it on the platform in order to expand your reach.

SoundCloud vs. YouTube: The Final Takeaway

Every musician is different. For this reason, one platform that worked for a musician may or may not work for another musician. This is the reason why it is important to identify what your goals are before you look for a platform where you can promote your music. If your music’s brand prioritizes the visual aspect, then it is best to promote it on YouTube because it allows you to show your brand better to your target audience. 

On the other hand, if you are an artist who focuses heavily on the music itself, then it would be better if you utilize SoundCloud. As mentioned, SoundCloud lets artists promote their music even without a grandiose music video. For this reason, this platform is perfect for artists whose brand is mainly for music itself rather than visuals. 

None of the two platforms is better than the other. You just have to identify which of the two will work better in helping you reach your set of goals better.

Date: June 15, 2020 / Categories: SoundCloud Plays, / Author: Joy P