Getting noticed on SoundCloud isn’t easy, and trying to build a following on your profile from scratch becomes difficult when nobody notices your music. What’s worse, without any prior engagement with the content (likes, plays, comments, shares, etc.) you’ll almost never see any real growth.
So, this raises the question: If you need plays to get plays, how do you get the initial plays to snowball organic growth? There are a couple of different answers to that – and they all require a lot of hard work. However, with the right knowledge, you can make the process a lot easier for yourself.
People generally consider the metrics of any sort of content when judging whether or not they want to take the time to view that content. This is true on pretty much any platform, including SoundCloud. Because of this, metrics can be just as important as the quality of your content, so you should put just as much effort into improving each of these aspects.
Outside of sharing your music on as many outlets as you possibly can, there isn’t a whole lot you can do to effectively promote it without spending a lot of money. You can’t force people to listen to your music, so there’s always a bit of luck involved with advertisement. However, there is a cheaper way to boost your metrics than advertisement, and with guaranteed results.
Buying plays to grow your numbers can speed up your success. When you buy plays, you aren’t getting real people to visit your page and listen to your music – rather, your music metrics are being boosted by fake listeners. The value of these fake plays comes from social proof. Having a higher play count will bring you music initial social proof, which in turn increases the chances of getting real plays through advertisements and sharing.
Adding an appropriate amount of likes to go along with the plays is useful as well. Having a lot of likes on your song will make it rank better on SoundCloud’s search engine, and shows that those listening to your musics are enjoying it.
If you’re trying to leverage your SoundCloud presence to be picked up by a booking agency or label, you’ll find yourself in an uphill battle without a decent following. Since hi-fi music can be produced from practically anywhere nowadays, there’s no shortage of quality music on SoundCloud. Consequently, anyone scouting new talent or responding to inquiries from aspiring artists is going to use the artist’s following as one of the deciding factors on whether or not they’ll be profitable.
Buying likes, plays, comments, or followers is not without its perils, though. If you’re considering purchasing these services, you must be mindful of quality. Although there’s no way to tell if your plays came from a low quality account, the likes, followers, and comments can be a dead giveaway that you boosted your plays. But you can’t just ignore these metrics either, since you need to have all of them in balance to make the plays you bought look legitimate.
The most straightforward way to be sure the provider you’re considering is quality is by reading reviews. One easy way to tell quality is to take note of is the guarantees offered by a provider, as most quality services will generally allow you to try the service risk-free with a full refund if you’re not satisfied. For more in depth reviews, we at SoundCloudReviews have done the leg work – check out our top 5 here.
If you’re curious but don’t want to risk hurting your online presence while you get your bearings, you can sample the cheapest packages from various providers and send them to a profile that isn’t your primary SoundCloud account. That way you’re protected from any low-quality followers or comments that could negatively affect you. Once you’ve found a vendor that you know provides high-quality metrics, you can go ahead and add them to your main account. But in general, we’ve found that if you do some digging and read reviews, you shouldn’t need to worry.
SoundCloud is becoming increasingly more of an important platform for artists to share their music. Buying plays as part of a greater marketing strategy is a sure-fire way to start building a real following for your profile and your music. As long as you’ve got high-quality content, these plays, likes, and other metrics will jumpstart your profile and help you achieve your goals faster.
Date: January 21, 2016 / Categories: Tips, / Author: Viv
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